Whether you want to change your business name because your want to target a new audience or because it doesn’t represent your core activity or simply because you don’t like it anymore, you will need to invest some time and a bit of money to do it. It’s not something you do overnight!
We have asked Tarnya how she did the transition from “Hoopla Cakes and Bakes” to “Taste My Sweets” about a year ago. She said the process took about 2 months for her. Here’s her advices! These tips are great for someone starting up a business as well 😉
“The first step is to own the new business name.”
In Australia, you can register your business name on the ASIC website. It’s $36 for one year or $84 for 3 years (prices of Nov. 2018). Be careful of other websites at the top of the Google search who charge up to $139 for one year. What a rip off!
“Get a new logo.”
This is the exciting and fun bit! Your logo will be the new image of your business so make sure you love it before committing to it. You can make it yourself on a website like Canva or get it done by a professional like Mike at Gifted Logo.
“Then set up the new website.”
“I’ve kept the website for the old business name live with a note and a link to redirect them to my new site, so for a while I’ll be paying for two websites”, said the cake decorator. It’s probably a good idea to keep the old website live until you get no traffic from it.
“Keep your old email address going.”
If you have G Suite like Tarnya, this will be easy as you can get the old and the new email addresses in the same inbox. Otherwise, you can set up an email forwarding and/or and auto-reply from the old email address. It’s a good idea to send an email to your customers to let them know your business name is changing.
“Change all your social media at the same time. “
“When you do make the new website go live, be prepared to spend a few hours changing everything over at the same time. This always takes longer than you think it will,” says Tarnya. You will need to change the name, logo, website and email addresses on Facebook, Instagram, LinkedIn, Pinterest, etc. We recommend making a list before you start and tick as you go. Also, if you don’t want to lose your Facebook followers, change the name of your pages instead of starting with a new page.
Once it’s done, make a post about the exciting change and share it to your local buy and sell groups.
“Don’t forget to let the bank know.”
If you have a business bank account, it’s probably a good idea to let them know to avoid problems in the future. This includes your merchant facilities as well, for example, EFTPOS terminals and online payment gateways.
All the other littles things that will need to be changed….
– Logo on your invoices
– Business card and other stationary
– Subscriptions to newsletters
– Listing in free or paid directories (Yellow Pages, Think Local, Google My Business, Wedding directories like Easy Weddings, etc.)
– Membership to associations or networks (Quote My Cake, ACDN, ACADA, Cake Business School, etc.)
– Watermark on your photos
What else? Did we forget something? We would love to hear from you 🙂